Analytics Dashboard
The Bot It analytics dashboard gives you visibility into how AI agents interact with your store.
Overview Dashboard
Section titled “Overview Dashboard”The main dashboard shows:
- MCP proxy requests (all-time and today)
- Bot traffic sessions (all-time and today)
- Brand voice status (configured or not)
- Search gaps count (queries with zero results)
- Current plan
- Setup checklist with 6 items to complete
Agent Traffic
Section titled “Agent Traffic”See which AI agents visit your store, broken down by:
| Metric | Description |
|---|---|
| Agent name | GPTBot, ClaudeBot, PerplexityBot, etc. |
| Agent type | LLM or crawler |
| Visit count | Total sessions in the selected period |
| First seen | When the agent first visited |
| Last seen | Most recent visit |
Filter by date range (1-90 days).
MCP Tool Usage
Section titled “MCP Tool Usage”Track how the MCP Enrichment Proxy is performing:
- Which MCP tools are being called
- Call count per tool
- Average response time in milliseconds
- How many requests received enrichment
Search Gaps
Section titled “Search Gaps”One of Bot It’s most actionable features. Search gaps show you:
- Query text — What the AI agent searched for
- Result count — How many products matched (zero for gaps)
- Occurrence count — How many times this query appeared
- First and last seen — When the query started appearing
Use this data to:
- Add products that match common queries
- Improve product narratives to match search intent
- Identify new collection opportunities
Plan Availability
Section titled “Plan Availability”The full analytics dashboard is a Pro feature. The overview dashboard with basic stats is available on all plans.